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Water launches campaign for hydrated meetings!

It seems that in this ever time pressured world we are falling down on the niceties of business etiquette – and it’s having a serious effect on our performance.

Increasingly it appears, organisations are neglecting to offer their visitors refreshments – water in particular – when they attend meetings.  So it’s hardly surprising that meetings are regarded as passive, sleepy experiences; the human brain is approximately 75% water, and a poorly hydrated brain can make even the most exciting presentation feel like one long yawn. Studies show that even a 2% level of dehydration will cause a 20% reduction in mental and cognitive performance.
 
Ben McGannan, managing director of Water, a Kent-based supplier of naturally sourced water and water coolers said “I’m sure we’ve all experienced this phenomenon but we’ve certainly heard some real horror stories recently so it seems this is an upward trend.  One example was a businessman, who had travelled from London to Doncaster to visit a client, and had to sit through a four hour meeting with no refreshment at all. This is not just bad manners, it’s bad for business. So we’re launching a campaign for hydrated meetings to raise awareness of this growing problem.”
Water makes up 83% of the blood and acts as a transport system, delivering nutrients to the brain and eliminating toxins.

The brain needs to be fully hydrated so that the circuitry works well and it functions at optimum levels. Water is essential for concentration and mental alertness. It is essential to avoid dehydration in the short term because:

1% dehydration = reduced concentration

2% dehydration = impaired motor speed, arithmetic ability, short-term memory, efficiency, hand/eye co-ordination

3+% dehydration = light-headedness, clumsiness, irritability, headache, dim vision, lethargy

 
Studies have shown that most people are permanently partially dehydrated. This means that their brain is working considerably below its capacity and potential.*
“Before you sit down at the start of the meeting,” continued McGannan “make sure you have a ready supply of water, your brain and your colleagues will be glad you did.”
Notes:
  1. Almost everyone (best estimate is up to 75%) of the UK population is permanently dehydrated 
  2. Employers have a statutory duty of care for their employees — and anyone else on their premises, this includes making sure they are properly hydrated
 
(*Source: Bill Lucas, Power Up Your Mind, 2001)